We’re excited to share that CEO Jim LaRoe’s article, “Grow Your MSSP Business by Solving One of Your Customers’ Most Expensive Problems,” is featured in MSSP Alert, highlighting a large and often underestimated threat: the print fleet and adjacent IoT endpoints.
Printer endpoints are “managed” for hardware, toner and uptime, but not security. They’re roughly 20% of endpoints, and 99% of them sit outside any continuous protection and governance. That gap hits hardest when identity-driven network upgrades and cyber events take down the key systems and workflows that put your customers’ revenue at risk.
MSSPs don’t include printer endpoints in scope today. But, that can easily change, with no operational lift and pure net-new MRR.
In MSSP Alert, our CEO Jim LaRoe in an editorial writing shows how to grow your MSSP by stepping in as the owner for that 20%: attach budget to it, enforce a hardened baseline across the fleet, and provide proof for auditors and boards.
🔗 Read the article here: Grow Your MSSP Business by Solving One of Your Customers’ Most Expensive Problems